Never judge a book by its cover: for TV host and fashion journalist Louise Roe and the millions of people living with psoriasis in the United States, it is more important than ever to understand this chronic condition.
Roe has teamed up with Celgene for Inside Perspective, a campaign that aims to raise awareness about plaque psoriasis — an autoimmune condition that appears on the surface of the skin but starts inside the body.
While working at a fashion magazine in London at the age of 25, Roe was diagnosed with plaque psoriasis. Initially, she struggled with the diagnosis and managing the condition — planning her wardrobe and work events around hiding plaques on her skin.
“It was quite tough for me at first given the fashion industry is very focused on outward appearances,” said Roe. “At times, when the symptoms were too severe to hide, I canceled plans and social events — it definitely affected my confidence and my life in general.”
After working with her dermatologist, she was able to better understand plaque psoriasis and found ways to help manage the symptoms, all while building a successful fashion career as a journalist, author and blogger. Because of her personal experiences with her condition, Roe is speaking out to further educate the psoriasis community to treat the condition from within.
Through Inside Perspective, Roe also had the opportunity to swap worlds for a day with Alycia, one of her fans who lives with plaque psoriasis. Their experiences are chronicled in an inspiring video where they share heartfelt insights about living with the condition, as well as the importance of looking beneath the surface and embracing who they are both inside and out. The full story and video can be viewed at http://www.psoperspective.com.
“What I’ve learned through this experience is that there’s always more to the story,” said Roe. “By opening up about my experience, I hope the campaign will help inspire and empower others.”
Roe is one of the estimated 7.5 million people in the United States living with plaque psoriasis — an autoimmune disease that appears on the skin as red, itchy patches but starts inside the body.,  Though often seen as a skin condition, plaque psoriasis can have both a physical and an emotional impact on those living with it.
To learn more about the Inside Perspective campaign and Roe’s personal story, visit www.PsOPerspective.com.